A company called GSC Products has launched what it says is “the world’s first caffeine nasal spray” in the US. GSC says that the product, called Turbo Snort, was introduced on the Internet in January and is now sold in more than 500 independent convenience stores.
GSC CEO Wayne Perry said, “By delivering caffeine through the nose, it bypasses the systemic processes that break down orally ingested products. Energy drinks give you a speedy buzz with a big crash and no middle ground because they have to deliver large doses of caffeine. The true benefits of caffeine are actually on the low end of the scale when it comes to effective mental alertness and concentration. With a nasal spray, only small doses are needed to get big results.”
The company claims that “Turbo Snort provides instant mental alertness by delivering caffeine directly through the blood/brain barrier . . . each spray contains only 1 milligram of caffeine, but the effect is smooth and fast. Turbo Snort also contains high performance amino acids Creatine, Taurine and Glutamine, as well as proven herbal extracts including Guarana, Kola Nut and Green Tea.”
The FDA recently agreed to investigate the safety and legality of an inhaled dry powder caffeine product called Aeroshot, marketed by Breathable Foods.
Read the GSC press release.
